The Gem Project releases the first set of images from their Define Real Beauty Campaign


The Gem Project Releases the first set of images from their Define Real Beauty Campaign

Newark, NJ – November 16, 2011- The Gem Project has released the first set of  photos from their traveling awareness exhibit, Define Real Beauty. The Gem Project Define Real Beauty Campaign’s purpose is to explore the wide-spectrum of beauty from varying cultures, ages, and body types. The showcase is set to travel to various venues for up to one week at a time throughout the year, between November 14, 2011 – May 31, 2012. The Gem Project has launched the official website for the campaign to allow schools, individuals, and organizations the opportunity to request their display for educational and awareness purposes (here).

The collaboration was set between The Gem Project, Inc. and MG OANIA photography. Virginia Allyn, videographer, filmed a short documentary of the interviews and photo shoot of select participants.  Information about the video and its release dates can be seen on the Gem Project Define Real Beauty website. The campaign is sponsored by Minuteman Press in Bloomfield, NJ.

Kam, 3,  expressed the following thought of what beauty meant for her, “Beauty is ME, Mom, and Mikayla.  Beauty is when you like pretty things. Beauty is ME.”  Kubra Tanrikulu, a participant and alumnae of The New Jersey Institute of Technology,  stated,  “Beauty is modesty,” when asked about the meaning of beauty. The campaign itself aims to empower people and illustrate through the collection of photos that beauty should be defined on your own terms. The success of the campaign is attributed to the hard work of  the Gem Project leads of this assignment, Parul Punjani and Capri Lewis.

See the first ten life-sized images in the traveling exhibit, (here ).

About The Gem Project:

The Gem Project is a nonprofit organization that educates school-age children, youth, and young adults about various issues that are affecting them and their communities. Through the use of innovative programs and enriching activities, they’re able to hone their leadership and community organizing skills.

The Gem Project has educated over 900+ persons and has held over 30+ events and programs to date. The Gem Project organization holds both weekly and monthly programs for the community.

Media Contact:

Media Division:
The Gem Project, Inc.
Main: (973) 506-9275
Fax: (866) 582-5521